RASPADINHAS
For more than five centuries, Santa Casa da Misericórdia has been looking after those most in need and the Jogos Santa Casa brand carries on this heritage by raising funds through the bets of the Portuguese.
However, this heritage of good causes has been lost along the way. Portuguese people don't realise that when they gamble, they are contributing to a good cause.
So, to solve this problem, we've taken this challenge to the game most loved by the Portuguese people- the scratch card. The symbols on scratch cards are often there to confuse us, so why not use this space to inform rather than confuse?
Brief Aberto CCP 2023
Client: Jogos Santa Casa
Art Director: Madalena Montellano
Copywriter: Joana Antunes