PHUNK TEQUILA

Hard Seltzers are the trendy drink in the United States and PHUNK, as a Portuguese brand of Hard Setlzers, wanted to bring this trend to Portugal by teaming up with Portugal's biggest fashion icon - Sara Sampaio. But if PHUNK was to become a fashionable drink in Portugal, it had to dress in a new positioning, strategy and image to match the high fashion level of the supermodel.

A reinvention of the way tequila is drunk in Portugal that reflects a new way of enjoying life with those we love. More functional, fun and healthy. More PHUNK.