THE BELIEVER THRONE
Young Creatives Competition Eurobest 2024
Client: Turkish Volleyball Federation
Art Director: Madalena Montellano
Copywriter: Joana Antunes
Recently, despite all the obstacles, the Turkish volleyball team made history by winning the European women's volleyball championship, which gave them access to a title with honours - The Queens of the Net.
However, the inclusion of women in sports championships it’s not universal for every sport and every championship. It is still necessary to empower the young girls around the world and prove that they can also become queens of sports. Since in sports we are all part of a team, we decided to invite the biggest sports’ brands to put their differences aside and join together in this initiative.
The Believer Throne.
A throne made of balls from various sports, representing sport as a whole. An initiative that invites all young girls to believe that they also have their place as Queens in the sports world.
