GUIDED BY NATURE

12 years after the birth of the Cavalos na Areia brand, the project has grown not only in popularity, but also in its geographical spread to new destinations.

Today, the brand offers a horseback riding service on the Comporta beach, the Sado river and Arrábida mountain range. An evolution that created 2 sub-brands that dispersed the recognition of the brand - Cavalos na Areia - thus giving rise to the need to standardize all the offers in a single identity.

A new identity that proposes a new narrative, a new signature and a new image. A new way of presenting the portfolio of experiences, based on the main elements that make up and characterize each one. Showing what is a unique natural environment in the most natural way - Guided by those who know it best.

Client: Cavalos na Areia
Agency: Dentsu Creative Portugal, Lisbon
Creative Director: Gil Correia
Art Director: Madalena Montellano
Copywriter: Joana Antunes, Afonso Magro
Filmmaker: Maria Mena
Videographer: Media Cavalos na Areia
Voice: Albano Jerónimo
Photography: Media Cavalos na Areia

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ESTRELAS __PERFEITAS